Lebanese media reemphasizes the stereotype of a party animal by showing that this is how Lebanese would spend their last summer on earth (Lebanese Brew, 2012).

The Lebanese Brew “Last Summer on Earth” campaign is another advertisement in Lebanese media that stresses the party animal stereotype formed outside. This campaign shows how Lebanese people would spend what is supposedly their last summer on Earth. Of course the campaign shows images of Lebanese doing crazy daring activities and partying with alcohol. Once again, Lebanese media is supporting a stereotypical image created of them, and doing so justifies this stereotype to people outside Lebanon (Lebanese Brew, 2012). Although it is understandable that alcohol is usually consumed at parties, such beverages – especially beer – can be shown in other environments as well, such as a barbeque.